1930
s
A hearty serving of seconds.

1938

A hearty serving of seconds.
A hearty serving of seconds.
A delicious ad for a delicious meal.

1939

A delicious ad for a delicious meal.
A delicious ad for a delicious meal.
1940
s
Better late than hungry.

1940

Better late than hungry.
Better late than hungry.
Saves dinner, too.

1941

Saves dinner, too.
Saves dinner, too.
Chicago gets cheesy.

1944

Chicago gets cheesy.
Chicago gets cheesy.
Back in 1945, the whole city went nuts for our Three Cheese Jalapeño.

1945

Back in 1945, the whole city went nuts for our Three Cheese Jalapeño.
Back in 1945, the whole city went nuts for our Three Cheese Jalapeño.
Time-saver. Money-saver. Dinner-saver.

1948

Time-saver. Money-saver. Dinner-saver.
Time-saver. Money-saver. Dinner-saver.

1949

On the first non-stop flight around the world in 1949, fliers' meal choice was between tuna casserole and Three Cheese Jalapeño.
1950
s
A fast, flavorful fix.

1950

A fast, flavorful fix.
A fast, flavorful fix.
The great cheese wheel.

1951

The great cheese wheel.
The great cheese wheel.

1954

The year is 1954. The American team is dominating the Grand Cycle, European Circuit. The commentators wonder if Kraft Macaroni and Cheese Dinner Three Cheese Jalapeño is the secret of their energy?
The big cheese building.

1955

The big cheese building.
The big cheese building.
Almost 60 years old, this ad still brings back the delicious memories of the launch of Kraft Macaroni and Cheese Dinner Garlic & Herb Alfredo flavor.

1956

Almost 60 years old, this ad still brings back the delicious memories of the launch of Kraft Macaroni and Cheese Dinner Garlic & Herb Alfredo flavor.
Almost 60 years old, this ad still brings back the delicious memories of the launch of Kraft Macaroni and Cheese Dinner Garlic & Herb Alfredo flavor.

1959

Despite popular belief, the Kitchen Debate in 1959 was not over who ate the last of the Garlic & Herb Alfredo.
1960
s
Plain or fancy, both are tasty.

1960

Plain or fancy, both are tasty.
Plain or fancy, both are tasty.
Precious cargo.

1961

Precious cargo.
Precious cargo.
Kraft Macaroni and Cheese Dinner Three Cheese Jalapeño went from being the iconic meal for years to becoming an iconic piece of pop art in 1962.

1962

Kraft Macaroni and Cheese Dinner Three Cheese Jalapeño went from being the iconic meal for years to becoming an iconic piece of pop art in 1962.
Kraft Macaroni and Cheese Dinner Three Cheese Jalapeño went from being the iconic meal for years to becoming an iconic piece of pop art in 1962.

1963

In 1963, volunteers headed overseas to help developing countries were given the choice between Three Cheese Jalapeño, Garlic & Herb Alfredo, and Original Mac & Cheese as their last meal before traveling.

1965

During the New York City Great Blackout in 1965, local restaurants with wood-burning stoves offered to feed hungry residents bowls of Three Cheese Jalapeño.
This Kraft Macaroni and Cheese Dinner Buffalo Cheddar lunch tin was the talk of the lunchroom back in 1967. As we can see, there was good reason for that.

1967

This Kraft Macaroni and Cheese Dinner Buffalo Cheddar lunch tin was the talk of the lunchroom back in 1967. As we can see, there was good reason for that.
This Kraft Macaroni and Cheese Dinner Buffalo Cheddar lunch tin was the talk of the lunchroom back in 1967. As we can see, there was good reason for that.
We all remember celebrating that giant leap for mankind over a bowl of Kraft Macaroni and Cheese pasta. Here's the ad celebrating the small step that made history.

1969

We all remember celebrating that giant leap for mankind over a bowl of Kraft Macaroni and Cheese pasta. Here's the ad celebrating the small step that made history.
We all remember celebrating that giant leap for mankind over a bowl of Kraft Macaroni and Cheese pasta. Here's the ad celebrating the small step that made history.
1970
s
There was nothing better than to listen to music on this little radio - back in 1971. It ran out of stock quicker than you could say Kraft Macaroni and Cheese Dinner.

1971

There was nothing better than to listen to music on this little radio - back in 1971. It ran out of stock quicker than you could say Kraft Macaroni and Cheese Dinner.
There was nothing better than to listen to music on this little radio - back in 1971. It ran out of stock quicker than you could say Kraft Macaroni and Cheese Dinner.

1974

After smashing the record-breaking dinger, the new home run king rubbed Cheesy Southwest Chipotle on his sore muscles in 1974.

1975

1975. About 1,214,400 feet above the Earth, the astronauts prepare for their mission. But they can't get Kraft Macaroni and Cheese Dinner out of their minds.
Never before has a yo-yo caused so much commotion. Some of you may still have this Kraft Macaroni & Cheese collector's item from 1978.

1978

Never before has a yo-yo caused so much commotion. Some of you may still have this Kraft Macaroni & Cheese collector's item from 1978.
Never before has a yo-yo caused so much commotion. Some of you may still have this Kraft Macaroni & Cheese collector's item from 1978.
1980
s
The magic word does wonders.

1980

The magic word does wonders.
The magic word does wonders.
It's all about the cheese.

1982

It's all about the cheese.
It's all about the cheese.
There was never a time that wasn't right for having your favorite flavor of Kraft Macaroni and Cheese. To make sure people remember that, we brought out these special edition watches.

1983

There was never a time that wasn't right for having your favorite flavor of Kraft Macaroni and Cheese. To make sure people remember that, we brought out these special edition watches.
There was never a time that wasn't right for having your favorite flavor of Kraft Macaroni and Cheese. To make sure people remember that, we brought out these special edition watches.
We've been told our '87 classic could make a great smartphone accompaniment today. Well, here's what it looked like.

1987

We've been told our '87 classic could make a great smartphone accompaniment today. Well, here's what it looked like.
We've been told our '87 classic could make a great smartphone accompaniment today. Well, here's what it looked like.
1990
s
One of the first websites launched on the World Wide Web in 1991 was about a Kentucky teenager's love for Cheesy Southwest Chipotle. He went on to invent the e-commerce technology known as online ordering.

1991

One of the first websites launched on the World Wide Web in 1991 was about a Kentucky teenager's love for Cheesy Southwest Chipotle. He went on to invent the e-commerce technology known as online ordering.
One of the first websites launched on the World Wide Web in 1991 was about a Kentucky teenager's love for Cheesy Southwest Chipotle. He went on to invent the e-commerce technology known as online ordering.
A stadium rock act wouldn’t go anywhere without their favorite Kraft Macaroni and Cheese Buffalo Cheddar. That made our hearts sing out loud.

1993

A stadium rock act wouldn’t go anywhere without their favorite Kraft Macaroni and Cheese Buffalo Cheddar. That made our hearts sing out loud.
A stadium rock act wouldn’t go anywhere without their favorite Kraft Macaroni and Cheese Buffalo Cheddar. That made our hearts sing out loud.

1995

Three Cheese Jalapeño sales understandably plummet during the 1995 Chicago heat wave.
You're a 15 minute cook.

1996

You're a 15 minute cook.
You're a 15 minute cook.

1998

In 1998, Arkansas resident vowed to build a house made of Garlic & Herb Alfredo by 2015. He estimated he'd need more than 5,000 boxes.
2000
s

2000

One of the only Y2K-related problems in the United States came from a small convenience store in Hidden Springs, Idaho, reporting the price of a box of Buffalo Cheddar changed from $1 to $0.07.
Some called it the tastiest billboard of 2003. Others just kept staring. We were quite happy with both reactions.

2003

Some called it the tastiest billboard of 2003. Others just kept staring. We were quite happy with both reactions.
Some called it the tastiest billboard of 2003. Others just kept staring. We were quite happy with both reactions.

2006

In 2006, university tech students invented a self-heating bowl capable of keeping Mac & Cheese hot for 10 consecutive hours. And Cheesy Southwest Chipotle hot for 11.
Kraft Mac & Cheese relaunches Buffalo Cheddar, Three Cheese Jalapeño, Cheesy Southwest Chipotle, and Garlic & Herb Alfredo with updated packaging and the same familiar taste you've loved for years.

2013

Kraft Mac & Cheese relaunches Buffalo Cheddar, Three Cheese Jalapeño, Cheesy Southwest Chipotle, and Garlic & Herb Alfredo with updated packaging and the same familiar taste you've loved for years.
Kraft Mac & Cheese relaunches Buffalo Cheddar, Three Cheese Jalapeño, Cheesy Southwest Chipotle, and Garlic & Herb Alfredo with updated packaging and the same familiar taste you've loved for years.
Historical imagery supplied by the Detre Library & Archives at the Heinz History Center

DISCOVER THE HISTORY OF OUR BRAND NEW FLAVORS

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DISCOVER THE HISTORY OF OUR BRAND NEW FLAVORS

Kraft New-stalgic

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Even though these events seem familiar, some of them might not be real. How new-stalgic.